How to Get More Work as a Tiler in the UK
Getting more work as a tiler requires strong visual marketing, strategic bathroom showroom relationships, and systematic review collection. Tiling is inherently visual – quality photos of your work are your most powerful marketing asset.
1. Build a Visual Portfolio
Getting more work as a tiler starts with documenting your best work. Photograph every completed job – walls, floors, wetrooms, pattern work. Upload 20+ photos to your Google Business Profile and refresh monthly. A tiler with strong photos converts browsers into callers far more effectively than one without.
2. Build Bathroom Showroom Relationships
Bathroom showrooms sell tiles and sanitary ware – their customers need someone to fit it. Visit local showrooms in person, show your portfolio, and ask to be their recommended tiler. Getting on a showroom’s referral list generates warm leads from already-committed buyers consistently throughout the year.
3. Collect Google Reviews Systematically
After every tiling job, ask directly for a Google review with a link via WhatsApp. A tiler with 40+ reviews at 4.9 stars dominates local searches for “tiler near me.” Reviews are the single most important factor in converting searchers into callers.
4. Partner With Builders and Bathroom Fitters
Builders fitting bathrooms need a reliable tiler. Building 2-3 solid referral relationships with local builders and bathroom fitters generates consistent work without marketing spend.
5. Use Instagram for Visual Marketing
Instagram is the most effective social media platform for tilers. Before-and-after bathroom transformations, pattern tile work, and large format installations perform well organically. Post consistently and use local hashtags.
Conclusion
Building a steady stream of customers takes consistency rather than luck. The tradespeople who stay busy year-round are the ones who treat marketing as a habit – asking for reviews, following up, staying visible – rather than something they do only when work dries up. Start with the methods above and add to them as your business grows. For further guidance, visit Tile Association: member benefits.
Frequently Asked Questions
How do tilers find commercial work?
Commercial tiling requires CSCS cards, £5m+ public liability, and often CHAS or Constructionline registration. Approach commercial fit-out contractors and property developers directly with your credentials.Is Checkatrade worth it for tilers?
A Checkatrade profile with strong reviews generates inbound leads independently. Worth the monthly cost (approximately £50-£100/month) while you build your Google review profile.Related reading:
